Green light for the marketing of Philip Morris's Iqos cigarettes, the first electronic system for heating tobacco to be authorized in the States.2018 sales doubled compared to the previous year.They are produced in the Bologna plantGreen light for the marketing of Philip Morris's Iqos cigarettes, the first electronic system for heating tobacco to be authorized in the States.2018 sales doubled compared to the previous year.They are produced in the Bologna plantThe approval for the marketing of Philip Morris's Iqos cigarettes came from America.Since last April 30, in fact, the US Food and Drug Administration (FDA) has confirmed that the Philip Morris International electronic tobacco heating system is "an adequate tool for the protection of public health and has authorized its sale in all the American territory ”, as stated in the official press release of the company.It is the first electronic tobacco heating system to receive marketing authorization in the US.“The FDA's decision to authorize the marketing of Iqos in the US is a major step forward for the approximately 40 million American men and women who smoke.Some will stop.Most won't, and for them Iqos offers a smoke-free alternative to continuing to smoke.In just two years, 7.3 million people around the world have given up cigarettes and switched completely to Iqos.The FDA decision grants this opportunity to American adult smokers.All of us at PMI are determined to replace cigarettes with smoke-free alternatives that combine sophisticated technology and a rigorous scientific validation process.The FDA announcement is a historic milestone, ”commented André Calantzopoulos, CEO of Philip Morris International.The decision of the FDA, the American body that deals with the regulation of food and pharmaceutical products, comes following the overall assessment of the application submitted by Philip Morris International for the introduction in the US market of tobacco products filed with the same agency in 2017.“A choice made following a rigorous verification process that took into account both the scientific evidence presented by Philip Morris and that currently available in peer-reviewed reading.The rigorous scientific process carried out in recent years by the FDA represents an example of how different actors, respecting their roles, can work together to solve a problem such as that of smoking and stimulates us to move forward in this direction to continue to put available from the scientific community and regulatory bodies for further evidence to support alternative products, such as Iqos, helping to fuel the debate on harm reduction ”, explained Marco Hannappel, new Chief Executive Officer of Philip Morris Italia.Through the FDA's scientific assessment of the company's submitted documentation, the US agency found that smoking the cigarette produced by the Iqos Tobacco Heating System contains fewer toxic chemicals than commonly known cigarette smoke, and many of the identified toxins are present at lower levels than in cigarette smoke.However, as the FDA note continues, the US agency places stringent restrictions on the marketing of heated tobacco products, aimed at preventing access and exposure of young people to the new products.The Iqos device, “Marlboro Heatsticks”, “Marlboro Smooth Menthol Heatsticks” and “Marlboro Fresh Menthol Heatsticks” have obtained the marketing authorization.This decision allows the listed products to be sold within the United States, but does not imply that these products are safe or "FDA approved," explained Mitch Zeller, JD, director of the FDA's Center for Tobacco Products.Ensuring that new tobacco products undergo a robust pre-market evaluation by the FDA is a key part of our mission to protect society, especially young people, and reduce tobacco-related diseases and deaths.The authorization of new tobacco products does not mean that they are safe, but the verification process ensures that the marketing of these products is adequate for the protection of public health, taking into account the risks and benefits for the population as a whole.This includes how these products can affect young people's nicotine and tobacco use and the potential of these products to completely displace adult smokers from combustible cigarette use, ”said Mitch Zeller, JD, director of the FDA Center for Tobacco Products, ”concluded Zeller.According to the Philip Morris official note, the news has "considerable relevance for the Italian market since the heated tobacco products authorized for sale in the States will initially be produced by Philip Morris International in Bologna, where the first and most important industrial plant of the company entirely dedicated to innovative products.A growth prospect for Philip Morris Manufacturing & Technology Bologna, considering that the American market represents the largest market in the world after China ”.As for the 2018 sales figures published by Philip Morris International, the heated tobacco product units sold in the markets almost doubled compared to the previous year by + 93.2%, going from 22.9 billion units in the 2017 to 44.3 in 2018.As of March 31, 2019, Iqos consumers globally are more than 10 million, of which 70% have quit smoking to switch entirely to Iqos, currently available in 47 markets.FIRSTonline is an independent web newspaper of economics, finance and stock exchange published by AL Iniziative Editoriali Srl with registered office in Rome, founded and controlled by Ernesto Auci and Franco Locatelli and owned by two minority shareholders (Alessandro Pavesi and Laura Rovizzi).The portal and its applications are daily created by two agile editorial offices, one in Milan and one in Rome, and by an innovative and effective team of innovation and web managers.I give my consent for a cookie to save my data for the next comment.Add my email address to the newsletter mailing listRecord heat in Italy due to African high pressure - Temperatures at 28/30 degrees even 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